When you place a call to action on your site it's always good to know whether it's working. We call this a conversion rate. The number of people who are noticing your call to action and well...being called to action!
What's a conversion?
A 'conversion' to you can mean anything you want it to. Potential conversions could be:
Visitors filling in a contact form on the site
Visitors downloading a product brochure
Visitors going to a specific page in your website
Visitors subscribing to an email newsletter
How do I track conversions?
To track conversions we can use a great tool called 'goals' provided by the amazing and free Google Analytics. If you don't have analytics set up on your site then please talk to us...