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Need Website Maintenance and Updates?

Already have a website but struggling to find time to update and maintain it? At Wordplay we know the importance of keeping your website up to date, but we...

Need Website Design and Development?

We understand that in order to grow your business online, you need a website that looks sharp, engages your visitors and appeals to search engines at the same...

Need Online Marketing and Email Campaigns?

Email marketing is a powerful tool that can help you target your promotional messages and measure the effectiveness of your campaigns. We can help you do this u...
website goals

When you place a call to action on your site it's always good to know whether it's working. We call this a conversion rate. The number of people who are noticing your call to action and well...being called to action!

What's a conversion?

A 'conversion' to you can mean anything you want it to. Potential conversions could be:

Visitors filling in a contact form on the site
Visitors downloading a product brochure
Visitors going to a specific page in your website
Visitors subscribing to an email newsletter

How do I track conversions?

To track conversions we can use a great tool called 'goals' provided by the amazing and free Google Analytics. If you don't have analytics set up on your site then please talk to us...

Latest Blog Posts

Website Features that are Totally Free

in Communication

The problem I regularly find when quoting a company for a website is that...

Template websites

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Custom Website Design - What is it? As a client if you are forking out big...

Email

Email: The Inside Story

in Web Development

One of the most common email problems we see is when an email account...