They seem to be everywhere and everyone seems to have one, so what exactly is a blog?

Put simply, a blog is an online journal displayed in chronological order. They can be a collection of random thoughts, a travel journal or even a corporate news reel.

Typically they have two common features:

1. An archive where all the past blog entries are filed away under month headings for easy access.

2. The ability for the world at large to comment on the blog entry. Commenting is getting towards the realms of social networking and they allow people to express their opinions on what's been written. Sometimes it will be good, sometimes it will be bad.

Now that you have an idea of what one is, take a look at how blogging can benefit your business.