When you place a call to action on your site it's always good to know whether it's working. We call this a conversion rate. The number of people who are noticing your call to action and well...being called to action!

What's a conversion?

A 'conversion' to you can mean anything you want it to. Potential conversions could be:

Visitors filling in a contact form on the site
Visitors downloading a product brochure
Visitors going to a specific page in your website
Visitors subscribing to an email newsletter

How do I track conversions?

Image: