The Word: Latest News
23-11-2009
Confusing jargon blamed for the financial crisis
Last month, the Plain English Foundation reported that corporate jargon was partly responsible for the global financial crisis. Mortgage contracts and other financial documents became so confusing that the words sent the numbers spiralling out of control.
Like the language experts at the Plain English Foundation, at Wordplay we also support using clear, simple language in any form of communication.
Our professional writers have helped many of our clients turn corporate and technical jargon into concise, easy-to-understand and effective copy. Contact us to find out how we can help you communicate better with plain English copywriting and editing.
12-10-2009
Major award wins for Wordplay clients
Congratulations to our clients Market United and Murdoch University for their recent award wins!
Market United won the prestigious WebAward, with an ‘Entertainment Standard of Excellence’ for their development of the Burswood Entertainment Complex public website.
Earlier this month, Murdoch took out the Australian Marketing Institute Award (WA) in the hotly-contested Education category and in the new Experiential and Brand Experience Category.
Well done and we look forward to continuing to work with you!
10-08-2009
Why it’s important to update your online content
We’ve been so busy writing copy for our clients, that we neglected our own online copy. So, to put things right, we thought we should highlight the importance of updating online content regularly.
Fresh content appeals to your visitors and search engine robots. Your visitors want reassurance that things are happening in your business and, likewise, search engines like to see that your content is up-to-date and worthy of a top spot in search results.
Search engine spiders regularly ‘crawl’ the web and update their website indexes. New information which relates to what people are searching for online makes your website more relevant and helps it get higher search rankings.
Our copywriters can help you develop effective website copy, newsletter content and latest news, so you always have something new to add to your website.
16-04-2009
Great content always wins
You can invest as little or as much as you like in getting your website to look good, but at the end of the day, its success relies on the quality of your content. And if the quality is sub-standard, chances are, your web site won’t enjoy its full potential success.
Websites fail for various reasons; but one of the most common reasons is poor content - too long, too complicated, poorly written or aimed at someone other than your target customer. You don’t want your content to be any of these. With targeted and optimised content, you can engage your visitors and improve your site’s search engine rankings.
Learn about the power of effective copy in the web content section of our website.
12-02-2009
Wordplay on the web
Looking for copywriting services in Perth, or around Australia? Our new website will help you to find the solution you’re looking for.
We’ve specialised in writing for the web since we launched Wordplay in 2006 – and now we can help to build your website and e-newsletters too.
We’ve recruited a team of web design and production specialists who put together your site, while we write Search Engine Optimised (SEO) content to boost your search engine rankings. If you want to know more about the power of web and words combined, just visit our web services site.
10-02-2009
The real cost of ineffective communication
According to the Plain English Foundation of Australia, a recent study in the UK by Royal Mail found that British businesses ‘lose up to £5 billion a year because of pretentious, inappropriate or error-ridden writing’.
Whether a customer or staff member, if your reader understands your point quickly and easily, that document is working for you, not against you. Efficient writing saves you money.
In these troubled economic times, it’s more important than ever to make sure you’re communicating with your customers effectively. Find out more how we can save you money with plain English copywriting and editing.
09-02-2009
Wordplay SEO customer jumps to front page Google listings
The team at Ningaloo Whaleshark-n-Dive love their job, and why wouldn’t they? They take people diving and snorkelling around the spectacular Ningaloo Reef every day.
However, they hit a snag in the water – the Ningaloo team had a great-looking new website, but were still struggling to get visitor hits to their website, and therefore internet bookings. It wasn’t being found by searchers using Google and other search engines.
Our Wordplay copywriters and web team took their existing website content and Search Engine Optimised it using Ningaloo Whaleshark-n-Dive’s chosen keywords. Now they’re front page on Google for their top terms. Search Google for ‘whale shark diving’ and see their site, http://www.ningaloowhalesharkndive.com.au, appear as the fourth listing; ahead of many of their competitors.
Like to find out what SEO web content can do for your website? Just contact us.
News Archives
23-11-2009
Confusing jargon blamed for the financial crisis
12-10-2009
Major award wins for Wordplay clients
10-08-2009
Why it’s important to update your online content
16-04-2009
Great content always wins
12-02-2009
Wordplay on the web
10-02-2009
The real cost of ineffective communication
09-02-2009
Wordplay SEO customer jumps to front page Google listings
